What do you do, in 30 seconds or less? Preparing your ‘Elevator Speech’ for Convention

Image by © Royalty-Free/Corbis

Image by © Royalty-Free/Corbis

So, you’ve put hundreds of hours into your research – you know the theories inside and out. You can talk about the relationships between your variables. Your methods. Your findings. Your implications. But, can you do it in 30 seconds or less?

Convention necessitates we prepare our ‘elevator speech’ to engage quickly (but meaningfully) with colleagues while we are crunched for time moving from session to session or waiting for a session to start. Maybe you’re looking to solidify your introduction for a seminar or conversation hour you’re leading. This is your opportunity to communicate the importance of your work and how it benefits our field. Think of this as a way for you to provide a clear, brief message on who you are and what interests you.

Here are some quick and easy tips to help you prepare your ‘elevator speech’ and build connections at convention:
Think about the major themes of your research. What are the questions you are trying to answer? What are the topics that excite you? Why are these issues important? Given the diversity of our field, it is likely that you will interact with psychologists and students who are unfamiliar (or vaguely familiar) with your research area, so be sure to eliminate all jargon.
Talk about what motivates you. Your goals for life post degree. Why is it that you are doing this work? Are you seeking to impact clinical practice? Are you trying to influence policy? Are you looking to join the academy, clinical practice, think tank, etc.?
Write it down and practice. This might seem silly, but it is crucial. Here is your opportunity to refine what you are trying to say and become comfortable communicating it with others. You can practice with your family, friends, and classmates. Here is your opportunity to work out the bugs and practice these conversations. Check out an outline here and watch Duke University students practice their elevator speech (literally) here.
Let them know who you are. Find out who they are. Remember, this ‘speech’ is an opportunity to make a meaningful connection. Make it personal. It’s likely you may want to follow up with them in the future, and your 30-60 second interaction may blossom into a relationship or mentorship. After all, your elevator speech opens the door for further conversation.

Lastly, remember to breathe and enjoy convention.

Editor’s Note: Check out these additional posts about how to have a successful Convention experience.

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